Federico Corsini

In charge of online marketing performance for SEM and other biddable media channels for the flights vertical in multiple markets.

Performance Marketing - Digital Marketing Manage Search and Display AdWords and BingAds ppc advertising campaigns promoting web and mobile apps in multiple countries. Drive growth on AdWords ensuring the achievement of ROI and volume goals in an industry with tight restrictions and high instability. Performance analysis, resolution of compliance issues, research of growth opportunities, definition of action plans. Spread AdWords know-how and best practices, deliver AdWords trainings to new team members.

In charge of websites, ecommerce and mailing projects for local small business clients. Assessment of needs, definition of communication strategy, collaboration with creative team, platform setup, results analysis.

Sales meetings with clients, assessment of needs, liaising with technical team to define the best technical solution. Website development, client training and aftersales support.

Marketing, Internationalization, English Language. Degree Thesis: Business models and new technologies for tourism marketing