Federico Piccolo

Integrated online lead generation projects ( B2B e B2C ) - SEO – Social Media Marketing SEO on-site analysis, SEO off-site analysis, Keyword-set analysis, online presence analysis and digital benchmark, Digital Analytics (Google Analytics, Searchmetrics, Screaming frog, Ahrefs, Sistrix, Seomoz, other). Digital marketing strategy: I take care of development and planning of web and digital strategies to generate leads. I ensure then the optimal and right project development to goals achievement.

My work consisted of a course of actions in business development and digital marketing consulting After some other analysis I developed a digital project to generate leads, selecting internet tools to use (Social media marketing, SEM / SEO, E-mail Marketing, re-marketing activities), defining their steps and achievements (goals-timing-budget). I deal integrated digital marketing projects. Ability to speak at all levels (Executive, Manager and Director) and Key account management.

Business development: I took care of market development strategies (Italy) for some multimedia products, selecting and making commercial agreements with direct and indirect sales networks. Sales-team managing (12 Persons). The costs of distribution and sales decreased by 8% Marketing: Developing strategic marketing projects such as analysis of the launch of new products, strategies of product positioning, communications projects.

I took care of out-bound activity for the Italian and English markets. Contacted by telephone potential clients, setting appointments and arranged the sellers. I won 3 business awards for the highest number of leads got in a month and in a day - best performer. (UnfortunateIy was obliged to return to Italy for family problems)

t first, I was involved with the operation on a part of the customer base (about a dozen) proposing some new products. I gained a good turnover increasing. (medium price/selling 12.000-18.000) For the second half of the period, I was entrusted with the implementation and study of a project (on behalf of Lavazza) about analysis of the launch of a new coffe brand (Lavazza Carmencita) in Italy. About Carrefour have developed an analysis of effectiveness and efficiency of its distribution network.

Research project – Retailers relations in Large-scale retail trade and adopted strategies. Market Analysis and Research about Retailers relations in Large-scale retail trade and adopted strategies. My position concerned information retrieval, data processing and retail relations. Final aim, Reporting that highlights differences and similarities between different competitors.

well-coordinated by Prof. Beatrice Luceri of Economics and Marketing Department - University of Parma These analysis and researches have allowed me to learn softwares (Spss) use about statistic data handling. This is a work-iter that starts from data-gathering, till data-processing. Compendium is the Cluster Analysis, tracing so, accurate customer profiles with distinctive features, predilections and behaviours, about normalities and logics in the process of purchase.

t first, I was involved with the operation on a part of the customer base (about a dozen) proposing some new products. I gained a good turnover increasing. (medium price/selling 12.000-18.000) For the second half of the period, I was entrusted with the implementation and study of a project (on behalf of Lavazza) about analysis of the launch of a new coffe brand (Lavazza Carmencita) in Italy. About Carrefour have developed an analysis of effectiveness and efficiency of its distribution network.