Felicitas Schieffer

Präsidentin 2023/2024 Broadening horizons by attending at company tours, management trainings and world conferences. Helping wherever help is needed: in our neighborhood, throughout Germany or internationally. Attending charity events, cocktail evenings and trips to partner clubs abroad. Growing together, making friends and being able to rely on others - that's what counts at Rotaract!

The Product Management for the Dr. Wolff brand Alpecin acts as an interface to all essential areas (R&D, purchasing, production, sales, etc.). Everything from the idea to the finished product including conception, execution and monitoring of online and offline communication campaigns in the national market is coordinated and used as a basis for international markets.

Link between university and fellow students to transfer information. Contact person for fellow students in case of questions and problems.

Worked for the "Bertelsmann Stiftung- Familienfreundlicher Arbeitgeber" alongside the CEO and led strategic initiatives. Supported the Marketing team with marketing planning and market analysis.

Represented the interests of the students and facilitated the interaction between students and the university. Was involved in university politics and organized cultural and educational events.

Supported the Marketing and E-Commerce Team at Sprenger with marketing planning, photo shootings and SEO for the german, english and spanish departments: Equine and Boat sports.

Supported the university's student advising and marketing departments at the open house events, taster sessions and admission tests. Represented the university at education fairs, planned fresher’s week events as well as supported other campus events and developed marketing campaigns for various campus departments.

Supported the Sales and Marketing Team at Kuchenmeister with marketing planning, stock analysis and sales reporting.

International Case Study Contests organized by students which takes part at University of Applied Sciences Europe (UE, former BiTS) in Iserlohn. Students from all over the world come together to compete in case studies and exchange ideas about future issues.

+ International Marketing Management + Statistics + Management & Sustainability Master Thesis: Analyse der Customer Journey von Männer-Haarpflegeprodukten- Untersuchung des Einflusses von Frauen im Rahmen der Customer Journey mit einem Beispiel der Marke Alpecin

Auslandssemester

+ Finance + Marketing & Public Relations + Media & Private Business Law Bachelor Thesis: Die Auswirkung der Unternehmenskultur auf den Unternehmenserfolg- Die spezielle Relevanz räumlicher Umstrukturierung (Grade 1.3)