Felipe Iglesias

Independent consultant supporting startups and scaling companies across Europe and the Americas. Defined brand positioning, value propositions and narratives through market and consumer research. Built end-to-end brand identities, content systems and digital experiences. Delivered integrated campaigns, SEO-driven content strategies and AI-powered marketing automation to support growth.

Led brand strategy and creative execution for a €2–3B ultra-luxury brand operating in 100+ markets. Built global brand governance and design systems, raising consistency from 55% to 95%. Directed integrated ATL and digital campaigns, premium branded content (NYT, FT), and UX redesigns achieving 10× conversion growth. Managed and scaled international creative teams.

Senior design authority for a €100M+ digital consultancy. Led brand-driven UI/UX transformation for enterprise clients (Vodafone, UniCredit, SKY). Designed scalable design systems and UX standards across 200+ screens, reducing delivery cycles by 80%. Collaborated with product and business teams to translate strategy into high-performance digital experiences.

Led creative strategy and brand development for a boutique agency focused on startups and consumer brands. Built 20+ brands from the ground up, defining positioning, identity and go-to-market strategies. Directed integrated campaigns across digital and ATL channels, driving 25% agency growth and maintaining 95% client satisfaction.

Supported digital art direction and UI/UX design for global brands including Samsung, Braun and Piaget. Contributed to the award-winning Samsung Maestros Academy platform (Cannes Lions, Clio). Assisted in concept development and execution of integrated digital and ATL campaigns within a global agency environment.