Felix Scherrer

- In charge of the Social Insight-, Media Monitoring-, and Software Empowerment department - Member of international board of VP Social Insights - Project Management - Pre-sales and sales support - Consultancy on digital communication and social media marketing strategy - Event-speaker - Research solution development

- In charge of the Social Insight department - Site Management Office Mannheim (till 2017) – Switch to HQ Düsseldorf - Project Management - Pre-sales and sales support - Consultancy on digital communication and social media marketing strategy - Event-speaker - Research solution development (e.g. Digital Maturity Measurement)

- Design and production of international Social Media Research Projects. o Netnographical analyses o Consumer and trend analysis o Brand tracking o Campaign tracking o Influencer identification and assessment o Crisis detection and assessment o … - Setup and usage of Social Listening Software - Adaption and implementation of “classical” Market Research methods to Social Media Research

Abschlussarbeit zum Social-Media Phänomen "Shitstorm"

Gelegentliche Projektunterstützung u.A. bei Eye-Tracking Studien.

6 Monatiges Praktikum in Projektmanagement, Datamanagement und Casting

Bachelorarbeit zum Thema "Shitstorm"