Felizitas Constanze Korbel

• Research and evaluation of market and competitive information and customer decision processes to optimize portfolio and sales performance • Strategic planning, development and coordination of communication strategies and concepts • Software and application testing (usability, user experience, bugs) • Coordination of order and goods requests, database management and maintenance

• Database, literature and internet research • Preparation and clear presentation of results • Translations (German-English and vice versa) • Creation of scientific surveys using Qualtrics • Transcription, coding and evaluation of qualitative and quantitative data

• Expansion and maintenance of the sales desk database and structure • Marketing offensives of studies • Administration of listing and tendering portals • Preparation of translations, pitches and offers • Participation in various projects on brand loyalty, digitalization and process optimization in retail, technology, finance and automotive industries

• Implementation of sales strategies • Customer service from the offer preparation to the signation of the contract • Management of reservation options • Individual and wholesale bookings • Deposit billing

Main topics: Management Information Systems, Competitive Strategy, Marketing Communications and Promotions, Business Planning

Strategy & Innovation

Strategy & Marketing