Ferdinando Serpico

Creative direction and coordination - visual marketing - experience marketing - visual identity

Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Coordinate co-workers such as web programmers, photographers and vendors to meet all project requirements. Establish trusting relationships with collaborators, vendors, and key clients.

Developed, restructured and designed various company web sites. Up-to-date with new technology and trends in web. Successfully translated subject matter into concrete design for promotional materials and print projects.

Responsible for coordinating and producing of graphics for products and services, providing graphic design and art direction for a variety products including ads, brochures, leaflets, packaging, exhibit displays and posters.

Created and redesigned themes for merchandising, promotional items, textile and fashion accessories such as T-Shirts, Caps, Bags and collateral materials. Responsibilities included design layout and preparing of computer document files for output to serigraph print. Participated in production of print and promotional items.

Specialization Course in Web Design