Feridoon (Doon) Malekzadeh

Helping people be free, private and secure online.

Hands-on user experience and product executive with 17+ years experience in the designing and developing of successful software applications for all platforms.

Led product vision, roadmap, positioning and definition, market research, identification of target demographic, crowd-funding preparation, social media marketing, patent application writing and filing. Developed branding and logos for company and product, logo development, UX and UI design for smartphone application, field testing and user research, content development for website and all social media platforms.

I joined the San Jose-based Innovation Lab to help build a new Smart Home and Internet of Things (IoT) focused R&D studio in Seattle (2014). Our charter was to uncover a new and differentiated point of view on the subject matter which would leverage Samsung's strengths in the consumer space: To go beyond simple remote control and deliver a richer, connected experience by better connecting to the people, places and things important to our customers.

I am working with a very talented group of experts to define, design and deliver the future of search. For me, search is the penultimate lean-forward user experience and I look forward to working on this great product. I am proud to be joining the Bing UX team in Bellevue.

Leading the combined powers of Interaction Design, Visual Design and Usability to create compelling user experiences which help drive the business forward. • Articulating and presenting design objectives, strategy and creative executions to senior leaders and executive management across the organization • Defining and driving the creative design and delivery processes across product teams • Manager of 30+ UX designers (FTE and contractor)

• Providing creative leadership for key initiatives while advocating the value of design within the organization • Growing and leading multi-disciplinary UX teams to conceptualize, specify and develop groundbreaking user-centric product and service designs • Collaborating with internal clients and stakeholders to define and prioritize business-aligned user experience requirements • Articulating and presenting design objectives, strategy and creative executions to senior leaders and executive management

• Leading and managing the creation of strategic solutions for key, global clients (AT&T, Intuit, Microsoft, MSN) • Helping clients create a vision for the future of their products and services through the medium of high-fidelity prototypes and demonstrators • Responsible for the coordination of the UX track and the leading, coaching and training of creative teams (4-5 people) on a project-by-project basis • Challenging the functional design of applications in order to improve usability

• Managing the creation of service-specific, user interface design for key, global propositions (music and mobile TV) • Describing the user interaction, wireframes, templates and visual design according to product functional specification and UE Guidelines • Challenging functional design of applications in order to improve usability • Coordinating the activities of internal and external resources to ensure quality of deliverables to time and budget • Maintaining UE standards and consistency

One-year course of study covering basic DTP skills, multimedia authoring, screen-design, HTML, 3D, audio for the web, etc.