Fernanda Neves de Moraes Alvares

- Creation of campaigns strategies with performance and budget forecast. - Management, implementation and optimization of campaigns on Google Adwords for PPC/SEM and Youtube Ads focused on digital performance. - Data Driven reporting using Google Ads and Datastudio to analyze business performance across the consumer journey funnel. - Responsible for the growth of clients revenues and budget management. Client: Samsung Germany

Creation and optimization of campaigns on Google Adwords, Facebook Ads, and others digital tools for multiple industries focused on digital performance; reports using Google Analytics to analyze business performance from site traffic to conversion; responsible for the growth of clients revenues and budget management; experience in project management for the development and the "Go live"of websites. Clients: Ituran, Western Union, Experimento and TeleHelp

Advertising campaign planning focused on offline media such as TV, radio, OOH and print; responsible for the all operational processes of the campaign planning made for the client, experience in negotiation with the commercial department of the media vehicles. Clients: Brahma and Budweiser

Support on the advertising campaign planning focused on offline media such as TV, OOH and print; responsible for the all operational processes; experience in negotiation with the commercial department of the media vehicles. Client: Sanofi Aventis

MBA on Digital Marketing

Certificate in Marketing

Business English.

Course taken during my exchange in Melbourne, Australia.