Florencia Pettigrew

Connect the dots between Switzerland and North American in science, technology, art and innovation. My objectives are to promote Switzerland's excellence in these fields through digital channels, social media and the press.

Drove user acquisition growth in Latin America through marketing and press relations - achieved 300% growth Ensured coverage in premium outlets to achieve brand recognition + resulted in a 6+ interview on CNN en Espa+ol Coordinated product and marketing teams to successfully launch LinkedIn in Spanish (July 2008) Identified opportunities for press positive coverage, established relationships with journalists, bloggers, and others to promote awareness and communicate LinkedIn's benefits to key audiences.

Developed and implemented a communication strategy for the StB program and its 5 projects: e-ticketing, bar-coded boarding passes, common use self-service, e-freight and RFID for baggage to ensure corporate branding alignment Developed and implemented a program style guide to ensure alignment and consistency Responsible for all stakeholder communication material: drafting, editing, production and delivery. Drove the creation of an online training module for a new initiative, leading vendor in India.

Responsible for the conference planning process, execution and communication of the second largest event of the Bank (1500 participants) held throughout the region: Bolivia, Colombia, and Guatemala Liaised and coordinated with local government officials, international donor agencies, and speakers to ensure Supported key relationships by advising on and delivering events aligned with Bank's mandate Managed all specifics that pertain to event and related meetings