Florin Țoțea

Imagining the next state luxury shopping platform, integrating seamlessly the platform's AI driven assistant with the digital shop, while mixing the offline-online shopping experience with a real room based navigation pattern. • Improving the platform existing shopping experience • Introducing questionnaires and AI recommendations to refine user profile and provide tailored results to the user • Room based navigation patterns to simulate an offline shop experience

Envisioned and defined concepts for customer and business oriented products and platforms (such as desktop, mobile and intelligent assistant such as Alexa) in the automotive industry. Currently defining UX Strategy and implementation of essential digital projects for BMW.

Coordinator of the UX/UI team, managing UX resources allocation for projects. In charge with the overall UX strategy and supervision of the design implementation, establishing working guidelines and overseeing projects’ development. Managing the design process and client relationship from start to the final implementation.

In charge UX designer that envisioned and created the architecture for the digital franchise management platform MyLocalMcDs.com (Restaurant Websites / Owner Administration Area / Restaurants Portal / Company Administration Area).

• I worked in an agile environment in sprint based projects being in charge with conceptual design including UX, IA for web and mobile applications (iOS & Android) • Improved User journey and usability for complex flows. Developed new features for the user accounts to match the market requirements.

In charge of the visual concept and execution of online/offline advertising materials and collaterals for several marketing campaigns

• Created the company's new logo and branding materials. • Graphic design, multimedia, desktop publishing, graphic elements for software applications, video editing, sound editing.

• Desktop publishing • Promotional offers, product brochures, press layouts, hangers, billboards, meshes, various promotional materials. • Monitoring compliance with the visual identity of Mobexpert Group.