Florin Hasani

Managing the company brands that are entering the market for the first time. Developing the communications and marketing plan of the company, managing the marketing budget and advertising campaigns. Providing the vision, mission, goals and strategies to match up to the brands of the holding.

Analyzing the brand position in the market and targeting consumers insights. Providing the vision, mission, goals and strategies to match up to the brands of the holding. Doing market analyzes on pricing and brand positions. Leading creative development of brands. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.

Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Ecolog International. Contribute to the strategic and creative development of the company’s marketing and branding efforts for new business development. Ensuring that our creative product remains leading edge and ahead of our competition.

Acting as account director for marketing projects within 12 companies of Ecolog Group. Promoting the companies on International level in various ways: Exhibitions, Advertising, PR activities & Branding. Overseeing all marketing, advertising and promotional activities. Establish marketing strategies to meet organizational objectives. Building the budgets and deliver all marketing activity within set budget. Managing correspondence with media and advertising outlets.

Conceptualization and implementation of design solutions that meet marketing strategies. Creation of design solutions, from concept to completion, in a wide range of graphic applications including: collateral materials, environmental graphics, catalog publications, brand identity, packaging, multimedia interfaces and tools. Acting as Creative Group Manager by leading the work of junior designers to create concepts, comps, layouts and final art.