Fong-Yei Liu

Business Analyst role in a change management project for the introduction of a new Human Ressources system (HR Access). (1400 users and 83000 employees): - Business process modeling - Development of documentation - Guidance of the project - Reporting and metrics

- Project management: Process design, implementation, management, coordination, Performances reporting and recommendations of CRM project in marketing and Sales to optimize the client retention (projects: Leads management platform launch, Review and design of the CRM process in order to optimize retention) - Direct marketing and online communication - Customer profile analysis, recommendation for renewals opportunities - Measurement /reporting of Marketing activities

- Online panel recruitment: launch, control and analysis of online advertising and Affiliate marketing - Online panel retention: support of retention programs - Market research: development and programming of questionnaires as well as analysis and presentation of results

- Market analysis: business performance of the sales campaign; set up and tracked activity of costumer retention programs - Project management in the client retention field (CRM): launch of products, direct marketing: mailing, emailing, SMS, control of the product communication in the Web site, among the distributors… - Budget management: preparation of reporting, analysis, strategically recommendation