Francesca Repetto

Le attività principali sono: sviluppare il valore del cliente; aumentare la loyalty del cliente; segmentare la customer base costruendo un database di marketing allo scopo di migliorare la gestione dei clienti e di potenziare le campagne di marketing; creazione e gestione di DEM, newsletter, sviluppo e gestione di campagne su base clienti; supporto al customer care per le comunicazioni di servizio automatiche e occasionali; decisione del piano di lancio di nuovi prodotti

Mi occupo di web e di marketing tradizionale in stretta connessione con le vendite e l'ufficio acquisti. Ho a che fare principalmente con: ricerca attiva e gestione delle attività promozionali per trovare nuovi clienti; analisi dei dati di vendita e di acquisto; database di gestione dei clienti, comunicazioni (newsletter, sito web, etc ..); analisi di mercato; cooperazione e supporto commerciale per il reparto vendite.

I’m responsible for all the business activities for the Dada’s brands Waala and Motime in several EMEA countries. • Building and manage strategic partnerships with the biggest labels worldwide like Universal Music, Sony, Warner Music and EMI • Building and manage strategic partnerships with local content providers • Brand building and web site product implementation • Responsible of Waala brand in France, Portugal, Hungary, UK, Belgium and responsible of Motime brand in South Africa

Start up of TIM Music Store with a peculiar focus on the business opportunities and on the building of strategic partnerships with labels (Sony Music, Universal, Warner, EMI). • Analysis of the market • Project, in agreement with TIM marketing team, of all marketing activities for the launch of the product • Brand building and web site product implementation • Coordination of online and offline communication campaigns • Business development and negotiation with Labels (Sony Music, Universal, Warner, EMI)

Specialist Develop and execute marketing strategies for the launch of Dada’s WAP products • Stategic analysis of the Vodafone and TIM Wap platform (Vodafone VLive!, Deck TIM), with a peculiar focus on the business opportunities • Management of the content offering and of all marketing activities • Build and manage strategic partnerships with whitelabel and follow the launch on Vodafone and TIM Wap platform: Warner Music, RCS Media Group, Virgilio, Mediaset

Develop and execute communication strategies for Dada’s Vas products to acquire new customers and improve the brand awareness: • Management of the annual offline communication budgeting • Define and execute the communication strategies to maximize the ROI • Ideation and implementation of the ATL campaigns (concept, storyboard etc. …) • Negotiation with the media center: - TV (Mediaset: Canale 5, Italia 1, Rete 4) - Press (RCS: Corriere della Sera, Gazzetta )

Company Economy, Economy and commerce, Political Economy, Finance, Strategic Marketing, Operational Marketing, Web marketing, Trade Marketing, International Marketing, Marketing research