Francesco Bellomo

Responsible for defining and implementing the company multi-brand strategy. Work closely with company agencies and local marketing teams to optimize marketing and communication plans. Support the business sectors for product roadmap development to ensure they are on brand and resonate with target needs.

Responsible for brand and communication management across la regions and markets. Coordinated the first Acer product placement initiatives. Launched the Voice of Customer Insights program. Acted as CMO Chief of Staff supporting in partner relationship management, presentations, special projects marketing plans and budget allocation.

In charge of significantly improving the customer experience across all the digital properties such as web, social media and CRM. PMO for Acer websites end-to-end redesign and optimization including User Experience, Navigation, Information Architecture, Design, SEO, Channel Lead Management and Help Me Choose tool. Coordinated of the digital marketing activities.

Lead the full Acer rebranding from strategic positioning to visual identity and the subsequent internal and external roll out. With my team, I also managed the creative agency that signed our first global campaign. Responsibilities included brief preparation, idea selection, campaign definition, asset creation, media strategy and planning, shooting, coordination of regional and country marketing heads for local campaign roll out and execution. I was responsible of the global campaign budget.

Responsible for global quantitative and qualitative consumer researches leading and coordinating worldwide projects in collaboration with external agencies and consultancy firms. Defined and execute a broad research agenda including market segmentation, brand positioning, brand value, new product development, consumer decision journey, advertising pre- and post-tests and user experience tests.

In charge of market data analysis (e.g. trends, forecasts, market shares, price evolution, etc.) and managed the relationship with market data providers including contract negotiations, deliverables definition, quarterly result guidance calls and product and strategy briefs.