Francesco Buffolino

With 10+ years of experience, I worked on a wide range of projects for clients, helping to shape (and colour) their ideas with clarity, consistency, and innovative visual solutions. A multidisciplinary approach led me to several projects and helped me develop my design skills, including creative direction, digital design, visual identity, editorial design, typography, packaging, photo editing, motion graphic, email marketing, and more.

I am a co-founder at Officina15, a creative hub for visual arts, music and cultural events. I started the coworking space, participate in planning initiatives and events and created some visual designs and communication assets. Active for about 10 years, Officina15 has grown from the 4 initials founders to a network of more than 300 subscribers. It works in the Italian rural internal areas by supporting people and ideas who decided to operate "off-grid" maintaining connections with the nearest cities.

As a graphic designer, I was responsible for designing seasonal magazines and printed marketing material; I was the creative director for seasonal campaign photoshoots from concept to editing. As part of the design team, I created digital marketing campaigns, landing pages, social media assets and newsletters. I worked on the maintenance and development of the brand identity, with a special focus on the Concept Store.

I realized email marketing campaigns for several years, growing the audience and conversion rate above the industry average with time-consistent results. I realized product photoshoots and product videos for exhibition stands and online promotion.

I've been teaching several intensive workshops about the fundamentals of DSLR Photography. About 30 students per session learned the basics of DSLR through theoretical and practical lessons. After that, they worked on a photo shoot for a partner local business.

I created several album covers for the music label Ermitage catalogue and related promotional material. I worked on the packaging of Jazz in Vinile, a renewed edition of jazz classics in vinyl 180gr., by re-designing vinyl cases, labels, and promotional material. I also worked on the music magazines Lyrica and Symphonia.

I created packaging and instruction manuals for several products and special lines. I realized the website restyling in 2010, leading the team to bring the company's e-commerce online.