Francesco Dabbicco

Support startups and digital projects with go-to-market, digital and growth marketing strategies. Develop multi-channel plans defining audiences, messaging, channels, KPIs and testing priorities. Plan and test paid search and social campaigns, using UTM tracking and GA4 to assess performance and acquisition viability. Review websites, competitors, SEO and analytics to recommend improvements across content, conversion and digital channels.

Manage B2B marketing and digital content end to end for industrial technology solutions. Lead content projects from brief to delivery, structuring content and managing priorities, deadlines, review cycles and stakeholders. Act as a key content point of contact for Sales, Technical Sales, Product, R&D and senior stakeholders. Coordinated translations and language service providers, ensuring quality and brand consistency.

Co-founded a marketing consultancy supporting client projects across digital, content, social and growth marketing. Developed digital, content and social media strategies and editorial plans; coordinated client projects, timelines and deliverables; and delivered website design and implementation, content and visual assets, including photography and video production.

Supported small businesses and digital projects with digital marketing, content and communications. Developed marketing plans across social media, search, email and websites; managed online advertising campaigns, WordPress and social content; supported SEO activities and produced photography, video and campaign assets.

Worked across editorial, commercial, cultural and event projects, producing photographic reportage, commercial shoots and visual documentation. Created photo and video content for communications, marketing campaigns and storytelling, managing production, shooting, editing and post-production.

Civil Service experience supporting communications for the Municipality of Collegno Youth Policies Office. Developed promotional content and communication plans for cultural and institutional initiatives, created graphic, photo and video assets, documented events and exhibitions, and supported event planning and organization.

Professional certificate developed by Google covering digital marketing strategy, SEO, SEM, social media marketing, email marketing, advertising, e-commerce, customer journey, marketing analytics and performance measurement through practical exercises and project work.

Professional program focused on growth strategy, user acquisition, experimentation, AAARRR funnel, Proto Personas, data analysis and conversion optimization. Included a project work developed in collaboration with Alibaba around a real-world business challenge.

LLP/Erasmus Exchange Programme at the University of Bristol. Courses included Advanced English for Academic Purposes (C2, 29/30), European Classic Cinema (30/30) and Contemporary Italian Literature (30/30).

Technical diploma in Electronics and Telecommunications, covering electronics, telecommunications, IT, systems and technical design. Developed a strong technical and analytical foundation and familiarity with technology-driven environments.