Francesco Garofalo

EXPO 2015 - THE NETHERLANDS PAVILION SENIOR PROJECT MANAGER • project management for The Netherlands Pavilion at EXPO 2015 Milan • planning, management and coordination of standard activities and events • public relations with Dutch and Italian institutions • operations management of 9 Food & Beverage points of sell and 1 restaurant • F&B and Sales teams management • budgeting, planning and forecasting

• market research and analysis • customer journey management, prevention and retention strategies implementation • offer and lifecycle management for Value Added Services and digitals products • CRM strategies management (loyalty programs, newsletter, digital projects) • project management of IT Changes Requests for offer and billing systems

• Utilities Business Unit management (Pay TV, Telco, Electricity & Gas) • online marketing strategies planning and management (SEO, SEM, affiliation, display, real-time bidding) • ICT projects management for change requests and new releases • call center management, in Italy and abroad • business and investments plans definition

• market size and desires identification • market segments definition, target markets selection and product offering positioning • competition analysis and potential collaborators identification • entire products lifecycle management, product pricing and offering • marketing plan definition, advertising and sales promotion development • external agencies recruiting and management (advertising, media and PR partners) • annual budgets forecast, planning and management

• mobile offer definition (tariff plans for mobile services, smartphones, tablets) • smartphone product roadmap and portfolio planning and management • sales and profits throughout the product lifecycle maximization • sales channels and external marketing agencies cooperation • ICT project management

Digital Marketing & Communication

Company Organization and HR Management

Communication Studies Graduate Degree with Honours