Francis Francis

Managed the strategic partnership with BRAND sense agency, the multisensory brand development agency founded by brand futurist Martin Lindstrom. • Created a clear positioning and strategy for customers and Firmenich. • Organised the internal communication of the partnership • In charge of fragrance creation projects to customers such as cruise ships, banks, watch co's. /___Led a companywide project to define the new corporate image from audit to its realisation, managing a cross-functional team of 10

Implemented a new focused approach within the Beverage Business Unit in order to further develop Europe’s major customers. Developed a new category for Firmenich: Flavours for the Alcohol Industry, a highly emotive and image driven industry. • Defined vision, mission, business model and strategy to enter a new segment for Firmenich • Identified and developed first European customers

Set up systems and tools for the development of Key Competences (Sales and Services). • Assessed the knowledge needed to succeed in all departments and created the first companywide Induction Training for all employees and new-hires. • Developed a complete sales training (and trainer training) for sales people and their managers.

Set up a Business Unit with a team of IT consultants • Defined the strategy and business plan for the Business Unit. • Acquired new customers via targeted prospection and recruited top-level engineers, according to their potential and the customer needs, into my Business Unit. • Managed my team of 6 consultants.

Developed the first European marketing strategy and ensured its implementation. • Managed a team of 3 in charge of implementing activities and events (trade fairs, seminars) in Europe.

Prospect, assess training and development needs and implement training. • Client acquisition • Training and coaching: trained groups in workshops and coaching in development of management and sales competencies.

Managed 4 brands of which the No 1 Italian Bitter liqueur Fernet Branca (Turnover: 50 M€). • Defined strategies and innovative plans for each brand • Increased sales by 5% after one year. • Developed promotional programs for the gastronomy and retail, managed the implementation. • Optimised advertising (cinema) and media plan to increase efficiency by 30%. • Implemented first national PR plan

Managed 8 brands including Gordon’s Gin, Tanqueray Gin and Finlandia Vodka • Planned and set-up local bottling and launched first Johnnie Walker & Cola in Switzerland. • Created Europe’s first Johnnie Walker bartender club.

Marketing