Karina Goldberg

Angestellt, Director of Business Development, Fashion Snoops

New York, United States of America


* experience in Sports Marketing
Brand Management
Renewable Energy and energy storage * internationa
degrees... * enthusiasm


Professional experience for Karina Goldberg

  • Current 13 years and 3 months, since Oct 2010

    Director of Business Development

    Fashion Snoops

    Business Development and establishing market entry into Europe, Russia & Middle East. Increasing brand awareness, bringing in new customers, and coordinating public relations efforts

  • Current 15 years, since Jan 2009

    VP Marketing

    Micro Finance Investment AG

    Created, established and introduced all brand development, implementation and brand building activities, including the brand book, positioning and market introduction. Managed all communication, press and media related activities. Developed the design, functionality and content of the website, established all corporate communications and presentations, and coordinated all PR activities.

  • Current 15 years and 4 months, since Sep 2008

    International Brand and Marketing Manager

    Maccabi Netanya Football Club

    Developed all marketing activities including Season Ticket campaigns, sponsorship and business development activities, creative and brand building strategies. Introduced supporter – related campaigns on and offline, including event/game specific incentives, promotions and football related off-pitch activities. Managed all international communications: press conferences, interviews, press. Prepared all European league related marketing

  • 2 years and 5 months, Mar 2006 - Jul 2008

    Brand Manager

    Heart of Midlothian Football Club

    Developed the brand identity, market positioning and the brand book. Strategic and creative management of all direct marketing campaigns, catalogues, brochures, and advertising. Developed concepts on visual merchandising, POS, store launches, and generated the retail-marketing plan. As the merchandising manager, managed the analytical planning, merchandise selection, product development and visual merchandising of over 50 new branded product lines

  • 7 months, Aug 2005 - Feb 2006

    Marketing Manager

    Globe Travel GmbH

    Developed and implemented various marketing campaigns to increase awareness and develop a stronger company positioning in the market and to achieve competitive advantage in the luxury travel sector. Introduced a new website platform with online marketing tools like data capture, direct marketing (email). Developed conceptual events for product launches, and organized company events e.g. Christmas parties and annivers

  • 1 year and 5 months, Apr 2004 - Aug 2005

    Events and Sponsorship

    Maccabi Basketball

    assisted the club in all its sponsorship activities.

Educational background for Karina Goldberg

  • 2 years and 9 months, Oct 2001 - Jun 2004


    London University of the Arts

    Public Relations Journalism

  • Marketing

    FOM University of Applied Sciences


  • English


  • German

    First language

  • Russian

    First language

  • French


  • Hebrew



football * energy * fashion

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