Karina Goldberg

Business Development and establishing market entry into Europe, Russia & Middle East. Increasing brand awareness, bringing in new customers, and coordinating public relations efforts

Created, established and introduced all brand development, implementation and brand building activities, including the brand book, positioning and market introduction. Managed all communication, press and media related activities. Developed the design, functionality and content of the website, established all corporate communications and presentations, and coordinated all PR activities.

Developed all marketing activities including Season Ticket campaigns, sponsorship and business development activities, creative and brand building strategies. Introduced supporter – related campaigns on and offline, including event/game specific incentives, promotions and football related off-pitch activities. Managed all international communications: press conferences, interviews, press. Prepared all European league related marketing

Developed the brand identity, market positioning and the brand book. Strategic and creative management of all direct marketing campaigns, catalogues, brochures, and advertising. Developed concepts on visual merchandising, POS, store launches, and generated the retail-marketing plan. As the merchandising manager, managed the analytical planning, merchandise selection, product development and visual merchandising of over 50 new branded product lines

Developed and implemented various marketing campaigns to increase awareness and develop a stronger company positioning in the market and to achieve competitive advantage in the luxury travel sector. Introduced a new website platform with online marketing tools like data capture, direct marketing (email). Developed conceptual events for product launches, and organized company events e.g. Christmas parties and annivers

assisted the club in all its sponsorship activities.

Public Relations Journalism