Karina Goldberg
Angestellt, Director of Business Development, Fashion Snoops
New York, United States of America
Timeline
Professional experience for Karina Goldberg
Current 13 years and 3 months, since Oct 2010
Director of Business Development
Fashion Snoops
Business Development and establishing market entry into Europe, Russia & Middle East. Increasing brand awareness, bringing in new customers, and coordinating public relations efforts
Current 15 years, since Jan 2009
VP Marketing
Micro Finance Investment AG
Created, established and introduced all brand development, implementation and brand building activities, including the brand book, positioning and market introduction. Managed all communication, press and media related activities. Developed the design, functionality and content of the website, established all corporate communications and presentations, and coordinated all PR activities.
Current 15 years and 4 months, since Sep 2008
International Brand and Marketing Manager
Maccabi Netanya Football Club
Developed all marketing activities including Season Ticket campaigns, sponsorship and business development activities, creative and brand building strategies. Introduced supporter – related campaigns on and offline, including event/game specific incentives, promotions and football related off-pitch activities. Managed all international communications: press conferences, interviews, press. Prepared all European league related marketing
2 years and 5 months, Mar 2006 - Jul 2008
Brand Manager
Heart of Midlothian Football Club
Developed the brand identity, market positioning and the brand book. Strategic and creative management of all direct marketing campaigns, catalogues, brochures, and advertising. Developed concepts on visual merchandising, POS, store launches, and generated the retail-marketing plan. As the merchandising manager, managed the analytical planning, merchandise selection, product development and visual merchandising of over 50 new branded product lines
7 months, Aug 2005 - Feb 2006
Marketing Manager
Globe Travel GmbH
Developed and implemented various marketing campaigns to increase awareness and develop a stronger company positioning in the market and to achieve competitive advantage in the luxury travel sector. Introduced a new website platform with online marketing tools like data capture, direct marketing (email). Developed conceptual events for product launches, and organized company events e.g. Christmas parties and annivers
1 year and 5 months, Apr 2004 - Aug 2005
Events and Sponsorship
Maccabi Basketball
assisted the club in all its sponsorship activities.
Educational background for Karina Goldberg
2 years and 9 months, Oct 2001 - Jun 2004
Media
London University of the Arts
Public Relations Journalism
Marketing
FOM University of Applied Sciences
Languages
English
Fluent
German
First language
Russian
First language
French
Basic
Hebrew
Basic