Francisca Errazuriz

Led the design team at Epapa, an AI-based math app for 2nd–9th graders, improving project efficiency by 30%. Conducted user tests with kids and teachers, increasing user satisfaction by 20%. Created user flows, components, wireframes, and prototypes aligned with brand standards. Also contributed to community outreach as a guest speaker at Humboldt University, sharing start-up insights with postdoctoral researchers.

Worked in a team of 3 to optimize the purchase funnel for Fika Pâtisserie, a pastry e-commerce in Madrid. Focused on user personas and conversion improvements. Analyzed website traffic and KPIs to identify growth opportunities. Applied methods like user flows, wireframing, prototyping, and branding using Figma, Auto-layout, and component libraries.

Designed and implemented a pre-popup booster selection feature for a mobile gaming app, including user flow and visual identity. Led user testing to ensure alignment with user needs. Conducted competitive analysis and created a comprehensive component and icon library, wireframes, and prototypes, resulting in a more coherent and intuitive user interface.