Francisco Martinez Cevasco

In charge of defining, regulating and implementing the Digital Marketing strategy with the main objectives of acquiring new customers, retention, omnichannel and reach. · Supervision of creative and media investment agencies. · Define KPI's for measuring and strengthening channel sales. · Strategy of metrics and investment performance in digital media. · Digital Client Solution in all the company's RRSS (Branding) · Planning and management of SEO/SERP positioning strategy for the portals of the company.

Responsible for the development and execution of the Growth Digital Marketing strategies in the region: Chile, Colombia and Perú. Ensuring the performance optimization of the Digital media mix to increase the Credit Cards (CMR) openings, in charge of the expansion of the team towards the region and working definition through Agile Methodologies (Scrum). Accountable for more than 400% yearly growth in CMR opening without increasing the cost target of the business. In charge of more than 2MM USD Budget.

Responsible for the definition, implementation and monitoring of the digital marketing strategies for the LATAM Business: Credit Card, Banking, Insurance and Loyalty Program in the region (Chile, Colombia. Mexico, Argentina and Peru). In charge of the top of mind growth, brands digital value positioning, martech projects and media mix among others, achieving a best-in-class MEL (monitoring, evaluation and learnings). Accountable for a performance of 110% in the digital targets in the first year.

Building the Digital Mkt Strategy based on corporate targets. Responsible for the accomplishment of the ROI & ROAS Growth goals, definition of UX Policies and the assurance of the brand safety. Accountable for the achievement of branding peaks, a revenue of 3MM USD monthly and 2% of engagement growth through the joint work of internal customers and agencies. In terms of the Web Channel, 23MM unique visits in 2017 (+10% vs 2016). The digital rebranding of the company (Social media, UI/UX and Website)

Responsible for the creation and team coordination in charge of the platform development to provide the online and blended services: training - mentoring - consulting. Supply management and support in IDB yields (IDB code ATN / ME-14699-CH). In charge of the MEL of the company through the implementation and management of SalesForce at a national level.

Creation and implementation of the outreach plan for the Entrepreneurship Program in Latin America and the Caribbean, including the development of a website, newsletters and digital media program.

Responsible for the digital communications globally and the re-positioning of the brand in the digital environment. In charge of the implementation and monitoring of the digital communication strategy, communication campaigns and digital communication agencies. Advisor and supervisor of fundraising campaigns. Producer and organizer of communication projects with local and global impact. Leading a global team of 40 people in 21 countries.

Responsible for making developments and new modules in the platform improving the user's experience in it and facilitate its use (UX/UI). Developing entirely on technology from Dyango (Python), SCSS, HTML5. Reference website: www.panaldeideas.com

Team manager responsible for services development on web platforms and mobile. Realization and implementation of graphic and audiovisual pieces and acting as a brand guardian. Handling large customers, gathering requirements and monitoring them.