Franck Riviere

Parma, Italy • Actively manage the distribution network in both regions (APAC and DACH) to set them up for success and become high performing hubs. • Define the winning strategies and execute the respective action plans with the multi functional team both at the HQ and in the markets to reach our goals.

• Actively manage the distribution network • Define the winning strategies and execute the respective action plans with the multi functional team both at the HQ and in the markets to reach our goals. • UK & Ireland specifics: Manage team and P&L of the local affiliate

Geneva, Switzerland • Shared the concept Salon Development Program (SDP) in North America for reapplication • Reviewed and approved commercial strategy for the Sebastian relaunch in Asia • Designed Global Customer Business Development Resource Book for the leverage campaign post Sebastian launch

Geneva, Switzerland • Led the Sales, Pricing & Distribution Strategy for the Luxury Brands (Sassoon, Sebastian, SP) • Qualified the Success Model of our Selective Distribution, implemented the Salon Development Program • Designed the „Scorecards“ to ensure the implementation of the strategy and Business Model • Developed the „Sales Bibles“ to equip the sales force • Designed and led sales trainings • Analyzed and recommended best sales force set up in EMEA

Geneva, Switzerland • Led salon exclusive Care (Lifetex) and Styling (High Hair, Performance) brands in EMEA (25 countries) with a team responsibility of 2 Assistant Brand Managers during a challenging transition process from Wella to P&G • Led the European Lifetex Relaunch Go To Market in a multifunctional team • Successful Lifetex Phase–In Phase-Out Management prior to the Relaunch • Drove out non adding value costs via SKU management & complexity reduction with Lifetex Relaunch

Darmstadt, Germany • Coordinated the implementation of the international marketing plan with the 11 affiliates • Enforced corporate identity on product and packaging design, printed media design and digital • Adapted and implemented marketing concepts and initiatives in the region in the context of launches and line extensions • Developed and coordinated OTC/ Trade Marketing measures to drive synergies and consistency • Ensured Best Practice Sharing • Organized and presented at regional conferences

Darmstadt, Germany • Far East Project: built up from scratch and managed a promotional item supplier network in Asia to cut down on cost thanks to a direct procurement • Quickplace Project: set up the Purchasing Homepage in the Internet to speed up the communication on promotional activities between Head Office and foreign affiliates and generate synergies • Daily work: purchased promotional materials and negotiated Cross Promotions/ Co-Branding campaigns to support marketing activities

Duesseldorf, Germany Placement providing insights of how an advertising agency works

Guildford, UK • Liased with the advertising agency and the Mailing House, certified promotional materials • Epilepsy market monitoring: script, cash, generic situation, therapeutic dynamic • Field activity: went on field visits with representatives and manned Sanofi exhibition stand • Organized conferences in liaison with sales force and organisers • Data analysis for the 1 year Operational Plan and the Long Range Plan • Media planning, competition organization, PR activity

In parallel, internship at the Commercial Affairs of the French Embassy in Washington, DC, USA