Marco Pellegrini

- E-commerce business development - Project management and PO for the web shop in 7 EU countries - Digital communication strategy for customer acquisition - Digital communication strategy for customer retention - Budget management for the entire digital activities - Team management (CRM, customer service, contents) - Increase customer life time value and average order value

• B2B business development of digital sales channel in 10 countries • Business owner of digital sales solution for business customers • Customer economics and segmentation of leads and deals • Customer potential analysis and online pricing strategy • Improvement of processes in telesales activities • Improvement of front-end solution to enhance conversion and revenue • Improvement of customer experience in an omnichannel strategy

• Online sales B2C business development in 9 EMEA countries (approx. 1 million € budget), • Product owner of the web shop with external implementation partners (Valtech, L&T), in agile approach • Support in the passage from B2B to B2C digital strategy approach and governance model. • Implemented merchandising strategy with the purchasing department • Implemented SEO improvements for web shop visibility

• Online products and service management in 13 countries in Europe and Asia • Managed requirements and demands to IT/IM department, in waterfall approach • Led MyMETRO project (self-service portal) in METRO Cash and Carry countries, by aligning with global and local CRM departments, reached 1 million registered customers • Conceived and led mobile projects: mobile app and mobile web site, through alignment with IT/IM and local teams: delivery, CRM, loyalty and branding in Italy and Russia

• Implemented contents strategy in web site through CMS tools • Briefed agency in alignment with customer management department and branding • Implemented contents in web site through CMS tools • Performed analysis on customer life cycle and impact of online communications