Francois-Laurent Vitrac

Created Moet Hennessy's Distribution Company in Russia (200 pax). Now currently working on other strategic projects: potential acquisitions of brands, of global distribution rights, as well as identifying the various elements of the marketing mix in a new category to potentially created a brand from scratch.

Repositioned our single malt Scotch Whisky brands across the whole marketing mix (4 P's), reversing their declining trends and making them the fastest growing brands in the USA. Full P&L responsibility for the USA and LatAMEC (Latin America, Africa, Middle East, Caribbeans & Canada)

Full P&L responsibility, managing 12.5m€ profit across all channels (Duty Paid, Duty Free, On-trade, Off-trade...)

In charge of Europe, Africa, Middle East

In charge of all exports, representing 33% of company sales. Canard-Duchene belonged to Veuve-Clicquot / Moet Hennessy / LVMH

Logistics and Strategy & Management

Marketing & Finance