Frank Aernout

Development of marketing strategies and action plans for corporate marketing, product development, product marketing, B2B and B2C communication, conferences and trade fairs, etc ... Development of sales strategies, preparatory market analysis, set up and management of agents network, pricing policy, commercial policy, ... Company is active in ‘semantic search/natural language processing’. MIIAtech is headquartered in Belgium but works globally.

Key focus points : international marketing (positioning & communication) – (strategic) business development – sales (organization – lead development – network set up). Clients include : WWRD (luxury products), PrimaVista (photography), BASE (Telecom), Family Service (Direct marketing), ....

* Key focus points : marketing - sales * Created, developed and marketed the brand GUPI©, an intelligent robot-toy. Full marketing circle: brand development, research, positioning, marketing planning, web content, marketing communications, trade marketing. * Developed a strategic vision for the company, implemented the plan and managed the daily operations for marketing, sales, finance, legal, ... * Built an international sales network, including both commercial agents and distributors.

* Key focus points : media – marketing – sales networking * Identified long-term strategy, taking into consideration shorter-term opportunities and business pressures. Marketed product as a revolutionary new marketing tool, offered to TV stations and to web-broadcasters. Marketing mainly brand management, product development and b-to-b marketing communication. * Full responsibility for the start-up of PVI Europe N.V.

* Key focus points : marketing – general management * Strong turnaround and change management role * Full responsibility for the profit and loss of BMG Belgium.

* Key focus points : marketing – tactical marketing projects – flexible planning * Marketing responsibility for Pepsi brand in both countries, incl. marketing communication, promotions, trade marketing,…. * Main responsibilities consisted of brand strategies, portfolio management, copy & media * European responsibility to conceptualize, develop and produce a TV series for Pepsi Max around extreme sports for bartering and selling purposes to TV stations around Europe.

* Key focus points : brand management – research * Product management for 2 categories: Household Cleaners (Mr. Proper, Spic & Span, Viakal) and Fabric Softeners (Lenor, Special Projects). * Media planning for all products – price negotiations. * Launched new products (Viakal) and new product line extensions (a.o. Lenor refill pack, Mr. Proper variants) * Training of 4 assistants.