Ing. Frank Hofstede

Responsible for the successful redefinition and implementation of an existing web platform designed for internet marketing specialists for a new target group, SME. The goal of the project was to empower the SME market with the same possibilities the F500 uses but without needing the marketing automation and marketing intelligence technical skills themselves.

Responsible for the development of a web platform for business owners to market their own products or services or market a selection of third party products using web intelligence, marketing automation, analytics and customer insights.

Responsible for the implementation of a real-time Customer Intelligence / Product Intelligence platform. The company collects real-time data from e-commerce customers by giving away a free messaging system to companies, clubs, etc. and collecting GDPR-compliant real-time shopping information from the users. On the other hand we collect data from web shops which we update every 4-6 hours. The goal of the company is to find audiences to products for suppliers and products for audiences for consumers.

As the Lead Product Owner of the BMW.digital Analytics Team I was responsible for the development of a developed-in-house Analytics solution to be used in 150+ countries around the world. This included frequent communication with all stakeholders within BMW and strategic future customers. I created the 4-year roadmap and was responsible for a team of 10-15 persons to have it implemented.

CTO

Autonomous Knowledge Agents

Knowledge Acquisition Information Distribution and Retrieval

Database Design Data Communication Software Engineering