Franklin Andrade

As integral team member of Caja Madrid's outsourced UX Team: - Definition/Design of complex interaction flows for critical business processes of Caja Madrid, production of necessary IxD + IA + UI deliverables. - Correction / Contribution / Depuration of the Interaction design patterns and Web design patterns of the Multi-channel Interaction Guide for Caja Madrid. - Directly involved in the definition of final deliverables to be produced by Caja Madrid's outsource companies: Content organization models, Con

- Prototyped website designs, development of Information Architecture specification documents and Website maps. - Developed Functional specifications for online applications and Commercial sales presentations based in these specs. - Direction of Web Design projects. - Coding in xHTML / CSS for multiple projects and clients. - Designed and programmed Desktop Widgets with Adobe air (using Actionscript 3 under Flash CS3). - Actionscript 3 coding of strategy game.

- Redesigned the Interfaces and Interaction of the Inner main User Menu and “Items for Sale” Publication process. - Prototyped new pages for testing usability levels and interaction with users. - Realized a study about the kind of users and clients of the website. - xHTML / CSS coding of the redesigns, javascript coding of some aspects related to these user interface interactions. - Redesigned and programmed the e-mail newsletter and “items for sale” subscriptions e-mails.

Created and Implemented Web development guidelines, graphic style and visual standard guidelines, additionally created graphic material to be used in advertisement and promotions for online and “offline” products & services - Planned and developed the corporate website in Flash 8 / XML / PHP & MySQL. - Directed and programmed software tools in PHP / MySQL for various departments - Applied W3C standards relative to xHTML, CSS and Accesibility while working in various developments. - Responsible for the cor

Planned and developed the Agency's Multimedia Presentation of advertisement material, made in Flash 8 / PHP & MySQL. - Developed the Information Architecture of the new interface of the Multimedia Presentation for Radio, TV and Printed material of the Agency. - Designed and programmed the first Multimedia newsletter sent by the Agency, responsible for all technical and content gathering aspects.

- Managed multiple Projects in agressive delivery times for 5 countries: USA, Mexico, Colombia, Brazil and Venezuela. - Directly involved in all clients accounts - Intl accounts: Western Union, Microsoft, Motorola, Pfizer, Fedex, Lexmark, Imation, IBM- VE, Cervecería Regional - VE, Calcibon - CO, PROSA - MX, Representaciones Idea 2000 - VE, Nature’s Sunshine - US. - Designed Websites and Multimedia content for Loyalty and Incentive programs, e-mail campaigns, Multimedia e-cards in Flash, interactive games

- Designed, programmed and configured Opensource CMS and CRM systems in PHP & MySQL for different clients. - Developed graphic and software design for different clients in the technology and multimedia areas. Chose and applied guidelines for the design and optimization of various web producs while doing remote work - Developed a Multimedia Interactive musical game for Internet, using Flash MX 2004, PHP & MySQL. Involved in the migration of several client's websites to JetBox CMS, running Apache in a Linux