Franziska Küttner

Part of a core team that manages the Douglas and the LVMH's Acqua di Parma fragrance account (brand strategy, print, POS, digital, films, TVC, PR).

Managed the account for dm, Germanys largest retailer at the global level, and the green electricity brand ENTEGA in close consultation with the Managing Director. Responsible for a broad range of projects from brand strategy to magazine launches (brand strategy, print, POS, digital, OOH).

During my intership at aserto, a consulting agency I worked in the media analysis team and my tasks were qualitative/quantitative social media and online analysis, project management, client consulting, participation in workshops for a website relaunch, image editing and content research, analysis and selection of opinion leaders and blogs.

During my internship at Deutsche Messe Company I worked in the marketing internet department and improved my drafting skills. One of my main tasks was managing the web pages and keeping them consistent, with a focus on trends in online marketing and social media.

Statistics and Data Analysis, Media Reception and Media Effects, Media Economics, Marketing, Business Administration, special methods of Market Research and PR

Consumption in China, International Marketing, Strategic Marketing, Project Management

Intercultural communication between Germans and Chinese, China Economy, Media in China, Tourism in China, Chinese Labor Market