Franziska Lettner

License & Contract Manager

Development and execution of release strategies inluding marketing plans, budget managment Supervision of all third party agencies Monitoring of performance and presentation of campaigns Customer relation with all VOD/PPV/EST customers in Germany, Austria and Switzerland to generate best marketing activities Management of online PR and social media campagnes around the release Liasing with all local and international teams

Responsibility for all trade marketing activities, i.e. sales sheets, POS and merchandise as well as products' budget, online retailer and press website and database, company events, internal as well as external, i.e. retailer days Planning, ordering and execution of retail specific POS placement including customers like LIDL, ALDI, Media Markt and Saturn. Key account management for customers JPC and EMP

Liaising with all EMEA territories and US headquarters regarding marketing materials, release date planning, creative asset supply, merchandise, price promotions and 3rd party promotions, marketing plans Commercial management of licensees including management of budget and contract negotiations Managing local authoring project including forecasts, release dates, material supply and disc approval process Organising licensee conferences

Manage visits to international film festivals including admin for three heads of the department Contract administration and negotiation of extension for film rights Coordinating non-theatrical screening bookings Composing market researches, coordinating the evaluation of scripts,booking of internal screenings and answering customer requests

Englische Literaturwissenschaft, Mittelalterliche Geschichte und Entwicklungspsychologie