Franziska Sauerwein

• Development of creative guidelines, content plans and social media strategies according to business objectives • Planning, briefing and directing of branded photo shoot, styling, as well as pre- and post-production • Development of content strategies to strengthened brand image and grow the brand towards the right target audience • Trend, market and target group analyses • Stylescapes, mood boards and client presentations

Trained guided and coordinated service teams. Responsible for daily business and good company culture.

- Established creative guidelines for the social media channel. - Developed the creative direction for the brand aesthetics on Instagram. - Created social media strategy according to the business objectives. - Conceptualised personal photo shooting including art direction, direction for styling, and shot list. - Identified relevant content categories to strategically increase followers and engagement within the desired audience.

Defined, organised and implemented appealing product displays to increase sales.

Brand development, brand strategy and identity, trend, market and target group analyses, graphic design, creative/ art direction, visual culture, creative communication