Franziska Schneider

Workpath is helping organizations and teams to new strategic operating system centered around outcomes. As the Head of Marketing and part of the leadership team my main areas of responsibility are: • Hiring, team development and leadership • Marketing strategy design and ensuring effective execution • Developing our lead and demand generation as well as our brand and content function

Motius is a unique R&D company. Its vision is to realize the disruptive potential of new technologies and talents, each Tech cycle. As a working student for Business Development and Sales my main responsibilities were: • Event conceptualization, planning and management • Partner and network analyses for company expansion • Newsletter creation • Preparation of sales material (e.g. one-pager, reports, pitches, contract proposals, etc)

Workpath is helping organizations and teams to get faster from strategic goals to business results. As a working student for Business Development and Marketing my main responsibilities were: • Editor for the company blog • SEO • Social Media Marketing • Growth Hacking • Newsletter conceptualization and creation

Sapient Razorfish is a digital transformation agency. As Program Management intern for the account Bosch my main tasks were: • Planning and documentation of project personnel and revenue • Margin forecasts • Calculation of projects • Creation of contracts • Assistance on a transmedia campaign on the operative side (e.g. maintenance of a Wordpress blog, content preparation for Facebook, Twitter and more) • Assistance in the ramp up of new employees • Creation of presentations for clients and internal teams

Vermittlung Grundlagen in VBA

Strategieentwicklung, -durchführung, Koordination sowie Controlling in der Geschäftsstelle München.

Vermittlung von Grundlagen in VBA

Management, Strategieentwicklung, Koordination sowie Betreuung der Finanzen der Geschäftsstelle München.

Nebenfach: Behavioral Neuroscience and Economy | Masterarbeit: Creating Competitive Advantage Through New Technologies - A 21st Century Approach for the Luxury Market | GPA: 11,72 (A)

Schwerpunkt: Marketing, Management und Innovation | Nebenfach: Psychologie | Bachelorarbeit: Inhaltliche Validierung einer Skala zur Messung der Inhaltequalität im Content-Driven Commerce | GPA: 1,43 (A)