Franziska Spiller

Analytics based Content Optimization & Audience Strategy for Website, CRM and Social Channels | User Loyalty & User Satisfaction analyses | Data Analyst | Set-Up and Maintenance of the Reporting Infrastructure & DWH | Development of Tracking Concepts | Web Analytics for BUNTE.de | Responsible for Google Analytics Premium & other Analytics Tools | Management Analyses - Knowledge of all Operative KPIs |

Fashion Industry /Footwear Start-Up, 12 employees Set-up of the data analytics, internal and financial reporting structure Audience development (email, social, performance marketing, partner programs) Implement structured merchandising/category management process including order management, reporting, pricing, product assortment and sales channel optimization Define and grow affiliate and performance marketing initiatives Consult and support managing directors with strategic topics

Fashion and Lifestyle Affiliate Platform, 140 employees Department lead and people manager of a cross-functional team of 10 employees responsible for category management and product assortment Usage of agile working methods: Scrum Product Owner role for engineers Applied data analytics to improve team and technical process KPIs Took over responsibility for team investment planning and contract negotiations with external service providers

European Fashion and Lifestyle Affiliate Platform, 140 employees Implemented KPI reports and reporting dashboards in Tableau and Excel/Google Spreadsheets for company-wide stakeholders (focus on marketing and business development) Conducted data analytics projects Prepared financial reporting

Supported with business valuation of start-ups and structured financing projects Prepared internal and customer presentations about strategic topics, market research and analyses about new strategic ideas and initiatives

Conducted qualitative data analysis about company marketing initiative

Annual and quarterly audit (German GAAP, IFRS) as well as review of company processes and guidelines mostly for the automotive sector Role as project lead for several clients Responsible for training and supervising interns and new colleagues

Responsible for filing, maintenance of product data and inventories.

Money & Capital Markets, Business Planning

Corporate Finance, Business Valuation, Banking, Capital Markets, Innovation, eCommerce, Business Planning

Accounting, Taxation, Managerial Accounting, Project Management