Franziskus Pham

Responsible for expanding German and international partnerships across price comparison platforms, product search engines, and editorial channels to drive visibility and sales growth for the Kaufland marketplace. Managing partner relationships across 7 markets — Germany, Austria, Poland, Czech Republic, Slovakia, France, and Italy — while also overseeing review and rating portals to strengthen brand trust and online reputation.

• Product data feed preparation & optimization (Productsup, Channelpilot, Channable, Feeddynamix, GMC) • Setup, analysis & optimization of Shopping/SEA campaigns — DE, AT, NL & PL • Management of price comparison channels • Budget ownership & allocation in the five-figure range (monthly) • Performance-driven campaign steering based on defined KPI targets • KPI reporting & client presentations (GA4, Looker, econda, Exacttag) • Client meetings, review & strategy sessions

- Feed Management (Tools Productsup, Channelpilot, Channable) - Management von Shopping-Kampagnen (Google Ads, Microsoft Ads & PSMs wie z.B. idealo & Ladenzeile) - Unterstützung bei der Auswertung und Analyse von Kampagnendaten zu Optimierungszwecken (Reportings) - Vorbereitung und unterstützende Teilnahme an Kundenterminen

Key Responsibilities: • Daily redirect management • Evaluation of new inspirational content • Optimization of internal linking for isolated landing pages • Keyword & potential analyses • Indexing of new product listings through new keyword discovery Projects: • Process optimization for evaluating new keywords via search facets • Potential assessment of filter entry points • Keyword & competitor research • Evaluation & configuration of keywords to identify further growth potential

• Content management for a voucher & coupon portal • SEO optimization using Sistrix & Seobility • Planning, execution & optimization of SEA campaigns • Bachelor's thesis: "Use & Optimization of Gamification Approaches in E-Commerce"

1. E-Commerce Project • Conception & optimization of SEA campaigns with Google Ads • Social media management (Instagram & Facebook) for an online shop 2. Online Platform Projects • Setup, operation & optimization of an online shop • SEO optimization using Seobility & Sistrix • Project management 3. Web Analytics Project • Analysis & interpretation of KPIs • Website optimization using Google Analytics 4. Digital Marketing Project • Setup of an online blog with WordPress • SEO optimization