Fred Neil

Boutique business & marketing strategy consulting firm and business start up incubator.

Lead client engagement for Best Buy with emphasis on value creation for the brand through a more customer centric approach to business practices that will drive incremental revenue and margin from best customers, while also shifting uncommitted customers.

Led the development of a new multi-channel marketing strategy, product marketing strategy & roadmap, customer acquisition, retention & segmentation strategy, integrated communications & brand messaging, talent development and served on the M&A evaluation and on-boarding team for industry leading technology direct marketing retailer. Led strategic initiatives and research projects around market & competitor intelligence to accelerate market share growth

Led marketing, new channel and customer business development, product development, new business model innovation, operations management and global P&L management. Formulated growth strategies and marketing implementation plans which drove revenue, value creation and market share

Head of marketing for the direct marketing division.