Fredrik Fuhrmann

Develop the product strategy and range architecture for the product categories footwear and apparel. Act as the main interface between the external partners and adidas. Analyse current trends, customer/consumer types and market conditions in order to constantly improve/evaluate the collection. Lead the categories product creation process from clear briefs to range launch and fulfil partial budget responsibility

Through sport and lifestyle competence and customer insight create industry leading product ranges and lead the footwear and accessories product process from clear briefs to launch in cooperation with Porsche Design (external partner), agencies and adidas departments. Develop the product strategy and range architecture for the men and women collection based on current trends, customer types and market conditions.