Gabriel Menezes

As Creative Director, I led cross-functional teams—designers, motion artists, copywriters, and project managers—across campaigns that promoted both brand and content. I translated business objectives into compelling creative strategies, balancing storytelling with strategic impact to drive audience engagement and brand consistency.

As part of the Creative & Brand team, I helped to shape from scratch Joyn's brand and advertising communication all with a seamless and simultaneous connection to company's culture, vision, mission and values development. Collaborating with art direction, moving media, sound identity as well as tone of voice, always strategically acted either as an internal creative hands-on stakeholder, to collaborating and directing external partners - going from sound agencies to traditional animation creative studios.

As part of the Art Department, I was responsible for a variety of Motion Graphics an Art Direction related projects. Always ready to solve problems with creative solutions, I continuously supported different areas developing creative concepts keeping a constant proactive and strategic mindset.

Globosat is the biggest cable channel network in Latin America. My role as a Sr Digital Designer in the Communication and Branding department was to develop shows graphic packages, promos and Channel ID's.

I’ve set up and managed the 747 Media animation/motion graphics team in NYC and then developed a team in Rio de Janeiro/Brasil.

Animoto is a video creation service (online and mobile) that makes it easy and fun for anyone to create and share extraordinary videos using their own pictures, video clips, words and music, with a particular artificial intelligence system. I worked creating different video looks and styles as well as building its animation directory. * Winner of Crunchies Awards 2009 for best design of the year

The biggest company in Brazil, Petrobras has an internal TV system, wich cover via streaming all it’ s work places worldwide. Worked developing the looks for its TV shows , and other kind of videos, going to “ quiz” like , to institutional videos. Was also responsible for the internal news – including editing , sound mastering and motion graphics. Also had contact with the production part, achieving experience in shooting and photograpy.

This is How it is: Designing for the Real World

Digital Compositing Workshop