Gabriela Cortés Lawrenz

International Abroad Advisor Our core responsibilities are advising and assisting students and lecturers regarding internationalisation and mobility programme issues and supporting international students and guests at the University of Liechtenstein.

Overall management of the agency business Overall preparation of the key figures and statistical key data for the sponsors and the executive committee Budget preparation and control PR, Annual Reports, events, etc Coaching of the teachers, instructors and project managers Organization of the courses and workshops Collaboration by the development of concepts for new projects

Marketing and sales concept development Marketing and price policy for several markets Prearrangements for the product launches in the respective markets, according the market analyses and in coordination with the Manufacturing and Technical Unit The acquisition of orders in direct business or with the collaboration of distribution partners Yearly sales planning with budget responsibility in the market region

Companies and competitors analyses (examination of their strategies, company and business indicators). Project leader in several international market analyses of future business dealings. Coordination with market research institutes and consultants. Analyses of market and technology trends. Development of concepts for the internal and external communication. Development of concepts of multimedia systems and a multimedia-based company presentation. Corporate videos. Exhibitions and fairs.

Publicidad y Propaganda