Gabriella Todt

- Coaching of 6 sales guides and 1 assistant - Financial management, KPI setting and building profit and revenue - Development and execution of marketing plans, including promotions, PR/media, forecasting and pricing - Key account management, trade term negotiations with retailers

- Coaching of 3 sales guides for Origins and 2 marketing assistants for all 3 brands - Development of yearly budget, delivering monthly estimates, and tracking P&L for Origins - Development and execution of marketing plans for all 3 brands, including promotions, PR/media and forecasting - Conduction of financial analysis as a basis for decision-making about launches, pricing, distribution strategy - Preparation of marketing expense negotiations for and participation in trade term meetings with retailers

- Responsible for niche brand Origins Switzerland - Management support for General Manager Switzerland - Financial analysis as a basis for decision making - Set up & process defining of new projects - Business case analysis and launch preparation for new brand - Support for analysis and vendor selection to build CRM capability - Project lead for Breast Cancer Awareness Campaign of Estée Lauder Companies

- International Swiss Bank (Zurich): Project stream lead for a project to develop a client centric customer relationship management - International Swiss Insurance Company (Frankfurt): Project stream lead in a project to develop operational processes to enable sales force automation technology - International Swiss Bank (Zurich): Team member in a CRM project to design a reporting system based on assets and customizable by client group - Accenture AG (Zurich): Sub-team lead for recruiting initiative at HSG

- Strategy consulting internship - Swiss Retail Bank (Berne): Team member in a project to define a performance-related compensation system for the distribution unit of a Swiss retail bank

- Working student at Department of Marketing at University of St.Gallen - Various projects - L’Oréal (Brand: Kérastase): Brand positioning in the Swiss market for end customers and in the B2B environment (hairdressers) with the key areas: channel management and customer segmentation, customer loyalty, product range and sales strategy - Hotelplan: Analysis of travel market in general and of package holidays market in particular, and set-up of a possible future channel strategy

- Intern/working student in Trade and Sales – Private Banking - Assistant to the portfolio manager; traded portfolio manager’s and client’s stock exchange orders and developed a monitoring framework for dormant accounts

Marketingstrategien für Premium/Luxury Brands, Controlling