Gabrielle Buchanan

Leading multi-channel content strategies for NGOs, startups and retail brands, building high-impact campaigns to strengthen brand growth and impact. Currently designing and implementing content & brand strategy, including brand design, communications strategy, social media and promotional content to strengthen funding opportunities and local engagement for Berlin-based community non-profit.

Led multi-platform content strategy, increasing audience engagement by 200%+ through tailored content, thought leadership and digital storytelling. Collaborated with internal teams to secure multi-million Government grants. Developed and managed strategic partnerships and content collaborations, driving community engagement by more than 150%. Supported brand positioning for Australia’s emerging HealthTech ecosystem, ensuring consistent messaging across events, digital platforms and investor communications.

Directed national communications and marketing strategy for leading digital health commercialisation organization during a period of leave, ensuring brand consistency and high-impact messaging. This included campaign planning and creative direction of a national digital health conference, driving engagement from 500+ attendees and a 300%+ growth in ticket sales.

Co-designed and delivered DTP Victoria Plan 2050, shaping long-term strategic priorities through collaborative planning, research and communications. Facilitated 12+ workshops and managed volunteers, increasing engagement by 40%. Represented youth voice on a deliberative panel reaching 1M+ Victorians. Produced content and reports summarizing insights from engaged audiences, translating research into compelling and accessible messaging.

Developed and led multi-channel engagement strategies, expanding reach by 130%. Built scalable systems for campaign planning, performance tracking and audience feedback to enhance content efficiency and accuracy. Supported event delivery and communications, increasing registration by >150%. Mentored interns on digital tools and content practices, fostering internal capability.