Génesis Ramirez

Launching and operating LinkedIn Showcases for BCG TURN and BCG on M&A and PMI. Executing content strategies including, images, infographics, texts. Managing advertised and organic campaigns. Evaluating the success and impact of marketing practices by building performance reports based on the main KPI’s. Collecting input from stakeholders, preparing and sending out newsletters using the campaign mailing tool (Salesforce). Develop and execute websites, using internal software.

The marketing plan for specifically Das Hallo Projekt includes: Benchmarking and description of the current situation, data analytics and survey conduct to determine the target, determine the unique value and main points of differences and parity, brand guidelines execution, customer journey execution, offline and online strategies development, main KPIs determination, content strategies plan execution, among others.

Re-engineering of major procedures. Analysis and negotiation with suppliers and major clients, tax procedures, previous accounting work, billing analysis. Introduction to Google My Business and launch and operation of Facebook Page.

Monitoring of key quality indicators related to waiting times, incidences, and transmission times, number of transactions, billing, and sending of information. Analysis of funds of differences of the client companies. Box of missing and surplus cash flows.

Control and follow-up of billing, support and control of payment tracking, support of customer risk and credit assessment, record of customer payments in the system, issue reports and analysis of the level of risk that each account has. External and internal client telephone support.

Specialization in Marketing, Strategy and Leadership

Part of a double degree program