George Gerostathopoulos

Managing for Marketing and New Business Development is the area of Brand Import/Distribution. Responsibilities: New Business Development, Business Planning, Supplier Negotiations Marketing, Branding, Budgeting, Agency Management.

Entrepreneurial Project in the Fast Moving Consumer Goods (FMCG) Industry. Lead the repositioning and re-launch of the brands belonging to Karpos Co. Responsibilities: Marketing Strategy, Product Planning, Marketing Planning and Demand Generation

Lead the development and implementation of Business Communications Strategy for Europe /Middle East/Africa. Responsibilities: Demand Generation Campaigns, Down Stream Co-Branding, Trade Shows, Customer Events, Media Relations, Online Marketing and Sponsorship Exploitation Opportunities.

Acquiring and keeping customers through CRM, Digital and Direct Marketing activities. Responsibilities: Strategy, Planning, Media Buying, Content Development and Management, Tracking Optimization and Evaluation of Digital & Direct Campaigns covering all areas of communications: Awareness building, Retail initiatives, Product launches.

Coordinator of Product Launches. Responsibile for Pan European In-store/Retail Communications. Responsibilities: Strategy, planning, production and logistics.

Management of the industry syndicated New Car Buyer Study (the largest European automotive tracking study). Survey management, co-ordination, reporting, ad-hoc competitive analysis, vehicle segmentation, consultancy support, training.

Brand Management, Market analysis, Cost of Ownership analysis, Quality Network Retail Systems (QNRS) Analysis, Development & Standardisation of analytical tools.

Involved with all aspects of sales, promotional activities and service. Customer relationship Management, CI development, Remarketing programs.