Moderator

Kai Baumgartner

ist bald verfügbar. 🕒

Owner, Managing Director, Owner, Founder, Baumgartner Consulting

München, Germany

Skills

Entrepreneurship
Marketing
Digital Transformation
Business Angel
Venture Capital
Private Equity
Digital Transition
Digital Strategy
Marketingberatung
Marketingstrategie
Corporate Marketing
Digital Marketing
Online Marketing
Performance Marketing
SEO
Amazon-SEO
Cassini-Seo
ebay-Seo
SEM
Social Media Marketing
SMM
SMA
Customer Insights
Consumer Insights
Customer Analysis
Kundendatenanalyse
Brand Positioning
Markenpositionierung
Branding
Corporate PR
Competitive Analysis
Wettbewerbsanalyse
Business Modelling
E-Commerce
E-Commerce Strategy
E-Commerce Management
E-Commerce Consulting
E-Commerce Systeme
Online-Shops
E-Business Management
E-Business Strategie
ERP
CRM
Corporate Communications
Unternehmenskommunikation
Public Relations/Öffentlichkeitsarbeit
Media Relations Management
FMCG
Fast Moving Consumer Goods
Brand Management
Global Brand Management
Consulting
Technology Consulting
Business Consulting
Project Management
International Project Management
Product Management
Media Management
Process Optimization
Prozessoptimierung
Business Case Modeling
Business Case Modellierung
Business Process Analysis
Business Development
International Business Development
Performance Analysis
Benchmarking
R&D
Forschung und Entwicklung
I&R
Innovation and Renovation
Gründercoaching
Existenzgründungsberatung
Start-up Consulting
Gründungsberatung
Interimsmanagement
Interims Management
Interims-Geschäftsführung
Interimsmandate
Interims-Mandate
Adobe
Google
Microsoft
Oracle
Salesforce
SAP
Design Thinking
Agile Methoden
Scrum
KANBAN
SQL
PHP
XML
HTML
CSS
Multi-Channel-Marketing
Multi-channel commerce
M&A Marketing
DSGVO
GDPR

Timeline

Professional experience for Kai Baumgartner

  • Current 3 years and 4 months, since Mar 2018

    Partner

    Straightwalk

    Partner at StraightWalk GmbH, a Munich-based Global Advisory, Investment and Venture Capital firm that provides strategic, commercial, financial, and smart investment advice to clients including large corporations, start-ups, and clients in the financial sector. One major investment focus is DeepTech, HumanTech, and corresponding ventures in the intersection of robotics (wearables), drones, and AI.

  • Current 27 years and 2 months, since May 1994

    Managing Director, Owner, Founder

    Baumgartner Consulting

    Strategic consulting in private equity, venture capital, entrepreneurship and start-ups, e-commerce, e-business, business development, marketing, and communications. CV available at http://kaibaumgartner.com.

  • 1 year and 2 months, Mar 2020 - Apr 2021

    Division Manager Marketing, Communication, CRM, E-Commerce (Interim Manager)

    Degussa Goldhandel

    Department head of marketing, communication, CRM, and e-commerce (ad interim) in a precious metal trading company with annual sales of several billion euros, which is 100 percent privately owned. Responsible for the realignment of e-commerce, the development of our marketing department, digitization projects, and the award-winning Goldkammer Frankfurt museum.

  • 9 months, Dec 2018 - Aug 2019

    Managing Director (Interim)

    Undisclosed Functional Foods/Organic Foods (FCMG, CPG, Medical)

    A growing and well-funded company in the Functional Foods/ Organic Foods sector with D2C/B2C distribution models of CPG and dietary supplements product lines with its headquarters in the heart of Munich (Germany) and worldwide production facilities, which have been cultivating micro-nutritional rich and high-quality, plant-based products since 1993. The patented, unique health benefits of the product range are to be further disseminated in strategic markets.

  • 1 year and 6 months, Jul 2017 - Dec 2018

    Director Digital Transformation, Marketing & Sales

    Undisclosed Private Equity Industry Holding

    Operational European Private Equity Industry Holding with € 600m sales within their owned companies (2017). The holding has three established business units: Private Equity, Real Estate, and a classic Family Office. PE's focus is small and mid-sized family-owned companies with or without succession plans and carve-outs from bigger .Inc companies. Sales and revenue targets for each acquired company range from € 30 - 500m annually. The main role objectives are Digital Transformation, Marketing & Sales.

  • 2 years and 11 months, Sep 2014 - Jul 2017

    Chief Commercial Officer (CCO)

    Undisclosed SaaS

    Leading marketing, communication and sales departments in a fast-growing category-leading CRM, big data and real-time mass customization company with customers in CPG: sports, sports retailing, retailing, fashion, workwear. Our products leverage value in a cross-channel and multi-channel-commerce environment. Member of the board.

  • 2 years and 8 months, Feb 2012 - Sep 2014

    Global Head of Marketing & Sales Strategy

    Undisclosed CPG

    Managed Marketing and Sales departments. Member of the board.

  • 1 year and 2 months, Jan 2011 - Feb 2012

    Global Head of Digital Marketing

    Undisclosed CPG

    Managed global Digital Marketing incl. e-commerce and e-business. Member of leadership team.

  • 9 months, Apr 2010 - Dec 2010

    European Online Marketing Manager

    PowerBar Europe (Nestlé Nutrition, Nestlé SA)

    Build and lead a digital marketing team, developed an e-commerce business strategy.

  • 11 years, May 1999 - Apr 2010

    Managing Director, Owner, Founder

    3athlon.de

    Founder of a leading European triathlon special interest magazine, online community with multi-channel commerce and annual growth rate of 400%+ over 5 consecutive years.

  • 15 years and 6 months, Oct 1994 - Mar 2010

    Chairman, President, VP and/or Member of the Board

    Non-profit NGOs, sports federations up to state level and sports clubs.

    Founder, President, Honorary President, Vice President of sports federations up to state level and various sports clubs incl. Hessischer Triathlon Verband e. V. (HTV), 3athlon.org Kassel e.V. (3athlon.org), Draftathlon.com, Triathlon Scene Kassel e.V. (TriaS Kassel), Triathlon WVC Kassel e.V., etc.

  • 11 years and 8 months, May 1998 - Dec 2009

    Technology and Community Evangelist

    Adobe Deutschland

    Evangelist for various products, with speeches and sales presentations on B2B level (Fortune 500) or international fairs like CEBIT on annual basis, author of various publications, community (official user group) founder and manager.

  • 5 years and 1 month, Oct 2004 - Oct 2009

    Editor EMEA

    IRONMAN

    English and German editor in a global mass participation endurance sport event environment. German anchorman for Ironman Triathlon World Championship events on Big Island, Hawaii.

  • 2 years and 9 months, Jan 2001 - Sep 2003

    Director Marketing and Communications Germany

    IRONMAN Germany GmbH

    Lead department in a mass participation sports event environment with regional Championship status (IRONMAN European Championship in Frankfurt am Main).

Languages

  • German

    First language

  • English

    Fluent

Wants

Serendipity
Gründer
Start-ups
Start-up-Unternehmen
Business Angels
Private Equity
Beteiligungsfinanzierung
Venture Capital
Risikokapital
herausfordernde und nachhaltige Projekte
neue und alte Kontakte
innovative Netzwerke
den Blick über den Tellerrand

Interests

Nature
Design
Philosophy
History
Literature
Journalism
Movies
Outdoor recreation
Outdoor sports
Mountain biking
Triathlon
Swimming
Biking
Running
Crosscountry Skiing

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