Gerda van den Bergh

•Development of sponsorship strategies, platforms and concepts. •Acquisition of new sponsors, building portfolio of network. •Maintaining sponsor relations and satisfaction through benefit delivery in cooperation with Show Management and external suppliers.

International Brand Development, Leading multinational and multifunctional teams to successful innovation from marketing concept to global launch. Evaluator in the Fragrance Competence Team

Strategic global development of brand following its acquisition in 2003 by the luxury giant LVMH (Louis Vuitton Moet Hennesey) Responsible for Brand Development and innovation know-how in the otherwise commercial Italian division of Parfums et Cosmetique Christian Dior Italia. Managed marketing and PR team of 8; global contact for all local marketing departments. Scouting creative talent

Trends identification - forging contacts and partnerships with key opinion leaders and leading design and art universities and academies Development and presentation of out of the box pre-actives to future potential clients with a view to be core listed (Coty, Estee Lauder, Dior, Versace...) Designed and taught 'Introduction to Marketing' course at the Università dell'Immagine (Fabrizio Ferri), Milan and 'Concepts in Fragrance' at the Design Academy Eindhoven (NL)

Management of new licensing partnership Responsible for all new product developments under this license

Responsible for global strategic development of the diagnostics brand “Persona” Leading a marketing team of 3 direct reports Development of all global marketing activities and national roll-out Part of Crisis management team, spokesperson for NL

Entrepreneurship Cross Cultural Management International Legal Transactions