Dr. Giovanna Labellarte

Supervising and accounting for campaign management (Webank, DeAgostini, Invisalign, Bahlsen, SCA-Tena Lady, Mini Bmw, TeleTu, Pirelli PZero, Glaxo Smith Klyne) working with advertiser owners, competitor analysis (by AdRelevance and Kubik), digital media planning, working with creative account to create the adv messages, campaign monitoring (Dart adserver), uploading on Adbox and tracking on Doubleclick Adserver, reporting with comments about the campaign performance (ppt and grafics).

Supervision and team support within the campaing management, the monitoring, the optimization and the reporting; upselling; solution of critical issues within the activities by the internat interface and Atlas tracking ad server; campaign supervision of Facebook, Google and others ppc and cpm network; management of the publisher relations and ranking analysis of the website partners to sell our display positions; relation with external suppliers and problem solving.

Accounting for campaign management (IBM, AmEx, Etrade, Condenast/Wired) working with advertiser owners, competitor analysis (by AdRelevance), digital media planning, working with creative account to create the adv messages, campaign monitoring (Dart adserver), uploading on Adbox and Mindflow + tracking on Atlas Eyeblaster and Doubleclick Adserver, reporting with comments about the campaign performance (ppt and grafics); sharing with our International partner, Ogilvy UK, and other foreign group's agencies.

Thesis on "Industrial and Commercial Studies" Title: Relationship Marketing, "Direct Marketing" and "E-commerce": winning strategies of customer retention and loyalty”