Giovanni Zamponi

-Manage and coordinate all Marketing and promotional staff and activities -Determine market requirements for existing and future products -Analysis of customer research, current market conditions and competitor information -Develop and implement Marketing Plans and projects for new and existing products

Promotional activities for company brands -San Jorge, La Preferida, Winter and JK- in all distribution channels: Supermarkets, Traditional, Wholesalers and Food Service. Heading the Category Management and Business Inteligence, organizing relations with retail chains and wholesalers in order to optimize the mix and costs Clients Loyalty Programme with over than 6,000 clients in Chile Events and Fairs

The main functions of this position are related to developing, implementing and monitoring the Brand´s Strategic Plan, mainly in terms of Brand positioning, Brand Equity, new products development, products profitability (price positioning) and production forecasts.

Responsible for the strategic management of Rum, Vodka and Tequila Portfolio in chilean market. Accounting for results of leading brands such as Pampero, Cacique, Smirnoff and Jose Cuervo. Focused on creating leading and admired brands, by increasing market share and brand equity.