Giuseppe Di Gioia

Responsible for the strategic development of the region, the main responsibilities are managing volume-growth, EBIT-development, distributor-management, implementation of commercial excellence, marketing & sales strategy definition.

Define and implement the commercial strategies for the foreign markets; Negotiate with existing and prospect clients off and on trade; Manage the listings and promotional activities with retail groups; Manage the sales rep. people on the several markets; Identify marketing activities for promoting the brands and develop the local business

Define the market plan for each single market, following the qualitative and quantitative objectives agreed with the Export Sales Director; Visit key distributors/customers in each region to manage and motivate them to achieve/exceed annual budgets, introduce new products and advise them on sales and promotion tactics. Manage 7 sales representatives on different countries; Direct negotiation with retail clients for private labels projects.

Market analysis, monitoring the competitors and decide for price positioning; Commercial advising to sales partners and company owned branch in France; Continuous link between the company and the customers for every commercial argument: Product range, price, delivery, service, payments and claims; Make market intelligence in order to monitor and anticipate the competitors.

Marketing and International Economy