Gizem Acarusagi Seker

Developing and steering nationwide pricing strategies across products and channels, collaborating with pricing engineers and analysts to drive data-driven, dynamic and machine-learning-based pricing models. Analyzing customer offers and segments to optimize revenue, margin and retention, monitoring costs and market trends, and delivering clear management reports and competitive pricing insights.

Implementing regional pricing and margin strategies across MEA, partnering with G2M and sourcing teams to reflect market conditions, leading pricing for new product launches, delivering dashboards and analytics to guide leadership decisions, monitoring competitors and commodities, supporting key account performance, acting as escalation for margin exceptions, and mentoring regional pricing leads.

Developing value-based pricing strategies across product lines, leading advanced analytics to support sales and marketing, building full price waterfalls and dashboards for margin and profitability management, delivering data-driven insights for leadership decisions, equipping sales with pricing tools and value messaging, guiding commercial leaders on strategic drivers, and recommending actions to improve customer profitability and value creation.

Partnering with stakeholders to optimize price setting and netting, defining new commercial and pricing models to drive profitable growth, capturing market and competitive trends to inform strategic responses, improving pricing governance and performance, building dashboards and digitization programs, collaborating with marketing on value tools, and leading a global, automated competitive pricing database initiative.