Gonul Madra

• Researching and analyzing relative markets for business trends, market and customer insights • Monitoring changes in relevant industries to identify new opportunities • Developing marketing communication strategies for Unilever brands Axe and Rexona by formulizing and localizing 360 campaign ideas depending on the quarterly objectives of the brand in Turkey • Briefing, monitoring and supporting the creative department • Assembling and leading different teams for brainstorming meetings

• In charge of all PR activities (opening cocktail, press releases and conferences, interviews, brand launches) • Analyzing quarterly sales of brands vs forecasts • Designing and developing 12 months marketing strategy to increase sales by analysis of brand sales and CRM • Responsible for all visual design activities (corporate identity, presentations and displays)