Gozde Cihan

• Field of activity: International ınvestment consulting Providing an environment of excellent service to individuals • Job Description: Overseas investment planning coordination of economically viable segment

• Managing the entire lines’ customer life cycle in terms of Private Customers Segment Management • Defining and implementing brand and corporate communication of the segment • Supporting ClubFinans Doctors Program with smooth development of ATL-BTL engagement models • Elaboration of Marketing Communication and PR Strategies • Executing strategy meetings covering HQ and whole branches • Leading creative agencies and orchestrating media planning, sponsorships and partnerships

• Improving new product features by benchmarking domestic market and international markets • Analysing market conditions and defining brand positioning of the Starbucks Card • Neo Card and sub segmented debit cards face renewal processes • Specifying marketing strategies and objectives by researching competitors and consumer needs • Driving the conquer process of Neo Card, with leading advertisement and PR agencies

• Determining customer segments and transitions according to defined strategies and algorithms • Planning and completing AD-HOC analysis through marketing requirements • Upgrading customer data quality by negotiations with related business units • Assigning customers to portfolios and calculating KPI values via portfolio management system

• Assessing all of the noninterest bearing liabilities portfolio regarding to defined strategies • Determining and updating basis pricing of the cash management product packets • Presenting cash management products through customer visits of corporate segment

Managed Projects ‘Econometrics Eviews based data about inflation in Turkey’, ‘Biometrics and Chemcial Master Equations’, ‘Birth Death Processes’, ‘Local Dependence, Local Dependence Maps and Applications’ ‘Twin Deficit in Turkey’ ·∙ Published on: 3rd International Student Conference